Tuesday, December 11, 2007

Orange County real estate listings

It's no secret that the housing market in Orange County is terrible, among the worst in the country. But what puzzles me is the blatant lack of professionalism on the part of some real estate agents.

Take a look at the following entry by a local agent:

Price: $429,900

Lake Forest, CA 92679

High Volted ceilings with lots of windows!Very light and bright!This is the biggest model with 2 car garage. This home is in excellent shape. It has beaitiful stone floors and wood floors. This is a Short Sale. Be the first to get the bank to accept your offer. .. .this is a steal!!! Lots of parking on this side of Boulder. Close to park, pool and school. Seller's paid $530,000 2 years ago and put upgrades in throughout! Nice wrap around yard with new fence, Lot's of nice Cabnets in Garage.

I first spotted this on an Orange County real estate blog. I understand that some people aren't strong when it comes to grammar and spelling. What I don't understand is why these people fail to recognize that weakness so they can seek help. When this agent became aware of the real estate blog, she updated the listing, but continued to spell it "lot's" and actually managed to misspell the name of the neighborhood (Portolla, instead of Portola.) Her listings for other homes she's selling are just as bad. In this rotten real estate market, why would any buyer or seller choose to use someone who's so sloppy?

What's sad is this agent is far from alone. Though she may be an extreme example, she's one of many agents who make grammatical, spelling, and punctuation errors on internet listings and brochures. To me, that's a sign of carelessness that should send potential clients running in the opposite direction.

Just had to add this from the agent’s website. Whoops! I guess she forgot to build this page …

About Us

About Us is the page where you write in more detail about your company and business. Focus on your strongest points, whether history, licenses, or awards.

If you have a mission statement, place it here.

This page should include information such as company history; certifications, licenses, insurance, and bonding; awards; the professional experience of the founders or key employees; and other important details not included on other pages. You may want to include a picture of yourself or your staff.

Company history

Tell visitors about your company's history, including location, ownership, personal experiences, and other information that will help people remember you. Keep this information brief but informative.

Customer testimonials

What do your customers have to say? Consider using some space to tell the story of the business through your customers' voices. Their word is more powerful than anything you can say for yourself.

1 comment:

Rachel Hamby said...

Maybe you can tag this agent's blog! You're it. Visit my blog to see how to play.